*description taken from Goodreads & Amazon 💓📚🤓 (follow the link to see all the books I have read) The Book in Three Sentences Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Ĭontagious provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and content that people will share. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. Wharton marketing professor Jonah Berger has spent the last decade answering these questions.

But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? People don’t listen to advertisements, they listen to their peers. What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Jonah berger new book